I've been trying to shop more consciously these days, but I've realized that making the most ethical, eco-friendly decision is not always clear and easy. There are many factors to consider when you are purchasing a new item. Are the materials non-toxic and recyclable? How much energy is consumed in the production process? Are the workers who create this product paid well and treated fairly? The truth is there are many variables, and it can be tough for the average consumer to get the full story. Fortunately, the Cradle to Cradle Products Innovation Institute is here to help. They have created a detailed certification system that rates products according to material toxicity, recyclability, energy consumption, and social fairness. This non-profit organization was founded in 2010 by William McDonough and Michael Braungart, authors of the revolutionary book, Cradle to Cradle. I read this book last year, and it totally blew my mind. It talks about the ways things are made in modern society, and sheds light on the monstrous waste stream that is the byproduct of mass production. If we want to take care of our planet for future generations, we need to reconsider the way we make things with an aim to minimize waste. The exciting part is that we already have the resources and technology to make this happen. It's only a matter of changing minds and taking action. While the Cradle to Cradle certification system is not perfect, it aims to scale up sustainability to make it accessible and affordable to the masses. It's a step in the right direction, and encourages companies to strive towards sustainable practices. Keep reading for more details about these Cradle to Cradle certified household products:
1. Method All-Purpose Cleaner
This all-purpose cleaner received a gold certification and is available at many retailers including Target, Amazon, and Jet.com. It comes in a variety of yummy scents including ginger yuzu and french lavender.
2. Brabantia Ironing Boards
These ironing boards from Dutch company, Brabantia, received a bronze certification. They are available in a number of cute colors and patterns.
3. Organic Cotton Baby Scarves
These baby scarves are made of 100% organic cotton. The are made with a zero-waste manufacturing process and are safe for biological cycles.
4. Eco-wise Wool Blanket
These Pendleton blankets are super soft and cozy. They received a bronze certification and are made in the USA with 100% wool.
5. Dry Remedy Daily Moisturizing Oil
This luxurious hair moisturizing oil from Aveda is made with organic Buriti oil from Brazil. It has gold certification status, and will keep your hair looking shiny and lustrous.
6. Aveda Dry Remedy Hair Masque
Another product from Aveda, this received a gold certification. Perfect for a self-care night, this masque will saturate your hair with moisture and seal it in.
7. Biolage R.A.W. Nourish Shampoo and Conditioner
This shampoo received a silver certification. It is made with quinoa husks and honey and is 99% biodegradable.
If you'd like to learn more about sustainable manufacturing, I recommend you check out the book Cradle to Cradle. It was definitely an eye-opener, and gave me a lot of insight about the manufacturing processes of modern industry. It's chock full of great ideas and inspiration for building a sustainable future - a must read for experienced and budding entrepreneurs alike.