Project Description: L. Weatherbee Design Studio was asked to rebrand the popular Swich sandwich chain located in Manhattan. The client asked us to take what was a strong modern design and bring it to a more friendly, “local” aesthetic while continuing to project freshness and energy. We were responsible for all aspects of this redesign, including the creation of a new logo and color palette, new packaging concepts, appropriate photography, updated web presence, a suite of printed material and a full restructuring of the interior space.