L. Weatherbee Design Studio was asked to rebrand the popular Swich sandwich chain located in Manhattan. The client asked us to take what was a strong modern design and bring it to a more friendly, local aesthetic while continuing to project freshness and energy. Light blue, bright green, and crisp white are combined to make the space feel natural, yet modern. Wooden chairs, bead-board, and shelves filled with jars of spices are reminiscent of a country farm. The photos on the wall feature local farmers who supply ingredients for Swich.
Photography by Lisa Weatherbee